~ An electrifying new book project ~

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Edited by Alain-Philippe Durand and Christine Henseler

When the general public hears the word “entrepreneurship” and reads articles and magazines that sell us on the “100 Most Entrepreneurial People in ______ (fill in the blank),” they usually think of the fields of technology and the sciences. “Entrepreneurship” is rarely driven by conversations centered on the arts and humanities. To build a better society post COVID-19, it is time we call attention to the significant role played by the arts and humanities to innovate and affect concrete change in profit and non-profit sectors.

The Entrepreneurial Arts & Humanities will feature fresh and electrifying essays by individuals, groups, and collectives from around the world who, directly or indirectly, apply the knowledge and skills learned through arts and humanities disciplines (conceived of broadly) to create change and economic, environmental, or social value.

We invite essays of any length and narrative approach by academics and  professionals working in fields as diverse as youth development, game design, fashion design, athletics, urban planning, youth education, finance, healthcare, law, data analytics, the automotive industry, sustainability, marine conservation, engineering, intelligence, human rights, and more. What role does storytelling, language and culture, movement and music, visual art and design, ethics or history play in these fields? 

We invite inquiries and contributions (essays, interviews) that discuss entrepreneurial endeavors in any setting. Essays may be between 1500 and 7000 words. We highly encourage potential contributors to submit a short abstract/inquiry by e-mail as soon as possible. We will accept submissions on a rolling basis. Completed manuscripts will be due on January 14, 2022. 



Who We Are





Alain-Philippe Durand is Dean of the College of Humanities, Professor of French and Applied Intercultural Arts Research, and affiliated faculty in Africana Studies, Latin American Studies and LGBT Studies at the University of Arizona. His research interests include French and Brazilian literatures and cultures, French Cinema, Hip-Hop, and the promotion of the Humanities disciplines in the professions. He is the author and editor of five books as well as many articles and chapters. He serves as Associate Editor of Contemporary French Civilization and on the boards of AZ Humanities and American College of the Mediterranean. His most recent edited book is titled Hip-Hop en français. An Exploration of Hip-Hop Culture in the Francophone World.

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Christine Henseler is professor of Spanish and Hispanic Studies at Union College, NY. She has served as the chair of the Department of Modern Languages & Literatures, as the Director of Faculty Development and the Director of the Latin American and Caribbean Studies, among other administrative positions. 

Christine is actively engaged in the advocacy of the arts & humanities on national and international fronts. She co-leads 4Humanities and continues to build a website called The Arts & Humanities in the 21st Century Workplace. She was a blogger for the HuffPost and actively publishes public opinion pieces in Inside Higher Ed and other outlets, often in collaboration with colleagues from different fields and professions outside of academia. Her most recent book is titled Extraordinary Partnerships: How the Arts and Humanities are Transforming America.


(currently accepting contributions on a rolling basis)

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"Voice in Tech: Using the Human Voice to Bring AI to Life"

São Paolo, Brazil

International ambassador for Women in Voice, vice-president of the Brazilian extended-reality association (XRBR), and creator and curator of the Pixel Voice voiceover conference, Simone Kliass has given talks at SXSW and VO Atlanta in the United States, The VoiceOver Network in Europe, and Rio2C, Path, HackTown, and Pixel Show in Brazil. She hosts Brazil's leading virtual reality conference and works as a consultant for the New-York-based Edge Studio. She’s also the voice of the São Paulo International Airport, LATAM Airlines, Globo's GNT channel, SKY TV, and of several immersive experiences, including the Primetime Emmy-award-winning "The Line".



"Entrepreneurship: A Radically Relational Undertaking?"

Oxford, UK

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Roseanne Chantiluke is a researcher and programme manager whose work brings together humanities research, collaborative educational programming and social justice. Rose is currently working as the Director of Global Programming for the Centre for Tutorial Teaching, based in Oxford, UK, and as a researcher for the Penguin Books and the Runnymede Trust Lit in Colour Project. She holds a BA and MSt in Modern and Medieval Languages from the University of Oxford.

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"Graduate Actors’ Side Hustles: Creative Entrepreneurship as a Survival Skill"

London, UK and Toronto, Canada

Steven Sparling is a PhD candidate in Creative and Cultural Entrepreneurship at Goldsmiths, University of London. He was a Senior Lecturer and Course Leader at the London College of Music, University of West London and is now a Lecturer in the School of Creative Industries at Ryerson University and a Sheridan College in Canada. His research uses a creative entrepreneurship lens to examine creative labour in the performing arts and more widely in the creative industries with an aim to making creative careers more sustainable. Founder of The Thriving Creative.

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"An Agora for the Medical Community:

Creating Innovative Spaces for Medical Trainee Reflection and Collaboration"

—co-edited with Ajay Major —

New York State, US

Aleena Paul is General Internal Medicine and Academic General Pediatrics Fellow at the Zucker School of Medicine at Hofstra/Northwell Health, and co-founder with Ajay Major of Pager Publications, Inc. a non-profit literary corporation that curates and supports peer-edited publications for the medical education community. 

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April Rinne is a “change navigator,” speaker, investor, and adventurer whose work and travels in more than 100 countries have given her a front-row seat to a world in flux. She is one of the 50 leading female futurists in the world, a Harvard Law School graduate, a Young Global Leader at the World Economic Forum, a Fulbright Scholar, and the author of Flux: 8 Superpowers for Thriving in Constant Change. April is a trusted advisor to well-known startups, companies, financial institutions, nonprofits, think tanks, and governments worldwide. Earlier in life she was a global development executive, an international microfinance lawyer, and a hiking guide. As a certified yoga teacher, she can often be found upside-down, doing handstands around the world.



"The Digital Transformation of Business Models in Crafts"

Granada, Spain

Esteban Romero Frías has a Bachelor of Business Administration and Management, Doctor in Accounting and he is an Associate Professor at the Department of Accounting and Finance at the University of Granada (UGR) where he teaches business creation, accounting and finance. He teaches on several topics related to digital technologies and innovation in the public and private sector. Since 2015 he is founder and director of Medialab UGR - Research Laboratory for Digital Culture and Society and he is also the Director for Participation and Social Innovation of the University of Granada. 

He is the principal investigator in several public and private funded research projects and networks, such as:

He has been the principal investigator of projects such as “MAKER ART: proposal for the digital transformation of the cultural industry related to crafts, through design, collaborative processes and Maker culture”. (2018 Andalusian Government call) or “Knowmetrics: evaluation of knowledge in the digital society” (BBVA Foundation;

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"An Agora for the Medical Community:

Creating Innovative Spaces for Medical Trainee Reflection and Collaboration"

—co-edited with Aleena Paul —

Chicago, Illinois, US

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Ajay Major is chief fellow in adult hematology and oncology at The University of Chicago. He is Class of 2016 graduate of Albany Medical College and finished his residency in internal medicine at the University of Colorado in 2019. He and Aleena Paul  founded Pager Publications, Inc. in 2014, a 501c3 non-profit literary corporation that curates and supports peer-edited publications for the medical education community.

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"Disruption in the Arts and Humanities: Promoting a Mindset of Innovation and Entrepreneurship"

United Arab Emirates

Dr. Jana Fedtke is Assistant Professor of English at the American University of Sharjah(United Arab Emirates). Her research and teaching interests include transnational literatureswith a focus on South Asia; gender studies; and postcolonial literatures. Dr. Fedtke’s workhas been published in Online Information Review, Journal of Further and Higher Education,South Asian History and Culture, Asexualities: Feminist and Queer Perspectives (Routledge),and South Asian Review.

Dr. Mohammed Ibahrine is a Professor of Innovation and Entrepreneurship at the American University of Sharjah (AUS), United Arab Emirates. Before coming to AUS, he was a lecturer at the University of Hamburg and the University of Erfurt, Germany, as well as an Assistant Professor at Al-Akhawayn University in Ifrane, Morocco. Dr. Ibahrine has also presented his research at many European and North American universities. In Spring 2020, he won the Award for Excellence in Research of the College of Arts and Sciences at AUS. He has published widely on digital technologies and human behavior as well as innovation and entrepreneurial marketing.

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"Creativity in Book Publishing Entrepreneurship"

Portland, Oregon, US

Dr. Rachel Noorda is Director of Book Publishing and Assistant Professor in English. She researches twenty-first century book topics such as entrepreneurship, marketing, small business, national identity, and international publishing. Dr. Noorda is the series editor for the Business of Publishing strand of the Publishing and Book Cultures monograph series at Cambridge University Press, and her work has been published in Journal of Research in Marketing and Entrepreneurship, Publishing Research Quarterly, Studies in Book Culture, National Identities, Book History, and the Handbook of Entrepreneurship and Marketing. Her book Entrepreneurship in U.S. Book Publishing in the Twenty-First Century will be coming out from Cambridge University Press in 2021.



"Healing Trauma With Entrepreneurship and Design"

Christina Goldschmidt is an award-winning design leader who is known for transforming product design teams to work at enterprise scale while fostering cultures that drive both business and social impact. Before joining Etsy as Head of Product Design, Christina spent 25 years gaining cross-functional experience driving digital innovation at Fortune 500 companies like Accenture, Morgan Stanley, American Express, Omnicom Media Group, The Discovery Channel and others.

Christina’s expertise extends beyond design into product and tech, helping teams innovate by focusing on the intersection of desirability, viability, and feasibility. With an equal leadership in management, her key to helping designers unlock and empower themselves and their careers is a strong foundation in anthropology and customer behavior. As an advocate for mental health, she works to help managers lead from a place of authenticity.

Christina received her MBA from NYU Stern and a B.S. in design from Rensselaer Polytechnic Institute. She is passionate about education and is a leading instructor and guest lecturer at NYU Stern and General Assembly, to name a few. She has also been featured at SXSW, the Better Product Podcast, Ecommerce Design Summit, InVision’s Inside Design and HR Transform. Outside of work she loves to focus on craft, be it in millinery, ikebana, cooking or the perfect cocktail.

If you'd like to learn more about Christina's work, go to SXSWBetter Product PodcastEcommerce Design SummitInVision’s Inside Design, and HR Transform.



"Making It Real: Diplomacy as Entrepreneurial Humanities"

Washington DC, US

M. André Goodfriend joined the Department of State in 1987 and is a member of the Senior Foreign Service (the diplomatic corps), with the rank of Minister Counselor. His overseas assignments have ranged from adjudicating visa applications in India, safeguarding the welfare of U.S. citizens in the UK, countering organized crime and visa fraud in Russia, providing political analysis in Israel, advising consular officers at small U.S. embassies across Africa, heading the Consular Section in Syria and heading the U.S. embassy in Hungary. In Washington, D.C., he has worked on conflict prevention strategies and on the implementation of new information technologies. 

Born in California and raised in Arizona, André has studied Hungarian, Hebrew, French, Russian, Greek (classical and modern), Spanish, Hindi, Arabic and Yiddish.  The State Department has recognized his work with numerous Meritorious Honor and Superior Honor awards, as well as the Mary Ryan Award for Outstanding Public Service.  In 2018, André was selected as the University of Arizona College of Humanities Alumnus of the Year; and, recognizing the value of seeing humanities as something which can be applied directly and tangibly to improve the human condition, he established a scholarship fund for UofA students studying Applied Humanities.



The Humanities at Work: 

Internships and the Entrepreneurial Act

Arizona, US

Ken McAllister is a Professor in the Department of Public & Applied Humanities, and the Associate Dean for Research & Program Innovation in the University of Arizona's College of Humanities. In both of these roles, Ken is able to exercise his penchant for gaining new perspectives on the world, whether through his scholarly collaborations with language instructors, video game designers, community organizers, and software archivists, or through his administrative work assisting students, staff, and faculty from dozens of different disciplines to write grants and execute small and large scale projects.

Judd Ruggill is Professor and Head of the Department of Public & Applied Humanities. He primarily researches play and the technologies, industries, and sociocultural phenomena that enable it. He has published and presented on topics ranging from xenolinguistics to the wicked problem of collaboration, and is currently working on a book with Ken McAllister about archiving. In his spare time he plays the double bass.



"Mastering the Art and Science of a People First Employee Experience"

Albuquerque-Santa Fe, USA

Leah is a transformation and change leader with expertise in organization effectiveness and management consulting. She is known as someone who leads with empathy, curiosity and has a passion for enabling people to tap into their fullest potential. She began her career focusing on adult learning and culture – living and working abroad in France, Mexico, Italy and Spain - and then focused the bulk of her career as a management consultant in Accenture’s Talent and Organization practice. 

Today, Leah is in charge of Silicon Valley Bank’s (SVB) Organization Effectiveness Center of Excellence which she built from the ground up. Her team built change and organization design services that have significantly supported SVB’s growth. Some of this work has involved digital transformation, process and technology adoption as well as leading the transformation efforts for the recently acquired Boston Private Bank. 

Leah believes that the connections with business, people, language and culture are key to a successful employee experience. She gained this perspective through many years of practice and observation. Her academic training also helped to inform this perspective. She earned her Master’s Degree at Paris Dauphine IX in Organizational Science and Human Resources. She gained a Master’s Degree in French Literature from the University of New Mexico and studied French, Spanish and Cultural Anthropology in her undergraduate studies.

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“Innovation and Humanities: Al-Alsun’s iHub a Case in Point"

Cairo, Egypt

Radwa Kotait is an Assistant Professor of Translation and Interpretation in the Department of English, Faculty of Al-Alsun (Languages), Ain Shams University, Cairo, Egypt. She graduated from Al-Alsun with honours in 2002. She earned her Master’s degree in Translation and Linguistics in 2007 and her PhD degree in Corpus-Cognitive Translation Studies in 2011. She is also the head of the Innovation Hub (iHub) in the Faculty of Al-Alsun since September 2020. She is an advocate of the value of arts and humanities in the Innovation System. Radwa is also a freelance translator and a trainer of translators and interpreters. Her latest publication is the translation of The Honor Code: How Moral Revolutions Happen by Kwame Appiah.

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"Integrating Humanistic Training into Organizational Change: A Dialogue"

New Hampshire, US

Barbara Will is the A. and R. Newbury Professor of English and the former Associate Dean for the Arts and Humanities at Dartmouth College. Before stepping into her administrative role, she led Moving Dartmouth Forward, the largest student life initiative in Dartmouth’s history, which completely transformed Dartmouth’s residential life experience and reaffirmed the College’s core principles of community.  

Barbara has worked closely with the National Humanities Alliance in Washington D.C. and the New Hampshire Humanities Council on initiatives to increase the visibility of the Arts and Humanities and the value of the liberal arts in local and national communities.  She serves on the board of the University of Massachusetts Honors College at Amherst and has been an advisor to Dartmouth’s President Phil Hanlon. She is currently guiding the effort at Dartmouth to tell the story of the history of coeducation through permanent displays in the main building on campus, Dartmouth Hall.  

Charlotte Bacon supports research across all disciplines at Dartmouth College and has helped faculty secure funding from the NSF, the NEH, the ACLS, the Guggenheim Foundation, and the National Archives. Before coming to Dartmouth, she was the Executive Director of the Maine Wabanaki-State Child Welfare Truth and Reconciliation Commission (TRC), one of the first truth commissions to focus on Indigenous people and foster care. She wrote the TRC’s final report, oversaw the gathering and archiving of statements, and organized the media campaign and public forums that shared the Commission’s recommendations.

A formerly tenured member of the English Department at the University of New Hampshire, Charlotte has published essays in The New York Times as well as five works of award-winning fiction.



"Liberal Arts Approaches to Teaching Women Entrepreneurship in Senegal:

Narratives, Ethics, Empathy.”

South Carolina, US

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Eric Touya de Marenne is Professor of French. He received his Ph.D. in Romance Languages and Literatures at the University of Chicago, the John B. & Thelma A. Gentry Award for Teaching Excellence in the Humanities in 2012, and the Dean’s Award for Outstanding Achievement in Service in 2017. His research and teaching interests include 19th-21st Century French and Francophone Literature and Culture, and interdisciplinary approaches to literature, art, economics, ethics, and society. His most recent publications include Simone de Beauvoir: le combat au féminin, Paris: Presses Universitaires de France, 2019, and The Case for the Humanities: Pedagogy, Polity, Interdisciplinarity, Lanham: Rowman & Littlefield, 2016.

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"The 21st Century Humanist Entrepreneur and the Power and Value of Imperfection"

— co-edited with Hope Jensen Schau —

Arizona, US

Matthew M. Mars, Ph.D. is Associate Professor of Leadership and Innovation in the College of Agriculture and Life Sciences at The University of Arizona. Matt’s research focuses on how entrepreneurial logics and strategies become embedded in and influence academic cultures, community development initiatives, and social movements. Dr. Mars has published in a range of academic journals that include Agriculture and Human Values, Higher Education, Journal of Higher Education, Journal of Management Inquiry, Minerva, Organizational Dynamics, Review of Higher Education, and Rural Sociology. He is the Co-Editor of Advances in the Study of Entrepreneurship, Innovation and Economic Growth.



"The 21st Century Humanist Entrepreneur and the Power and Value of Imperfection"
— co-edited with Matthew M. Mars —
Arizona, US

Hope Jensen Schau, Ph.D is Eller Professor of Marketing at University of Arizona’s Eller College of Management. Hope’s research focuses on market practices, consumption journeys, brand building, integrated marketing communications, the impact of technology on marketplace relationships, and collaborative value creation. She is President-elect of Consumer Culture Theory Consortium, an Associate Editor at the Journal of the Academy of Marketing Science, an Area Editor for the Journal of Public Policy and Marketing and the Journal of Business Research.

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The Entrepreneurial Guide to Teaching the Humanities:   

A Fresh Look at Use

Wisconsin, US

Susan Frost founded Frost Marketing Communications in the 1980s, to provide comprehensive marketing communications for retailers and business-to-business companies. While completing a master’s degree in Modern Studies at the University of Wisconsin - Milwaukee, she realized the study of literature and theory was a key to fostering lasting, in-depth perspective that efficiently increased critical thinking, empathy and negotiating skills.  

Susan teaches in both the University of Wisconsin - Green Bay’s Humanities Department and in the Business Department and MBA program. Her “Thinking Through the Humanities” workshops in diversity, critical thinking, and empathy for organizations including business, medicine, and public service are offered throughout the country. Practicing the applied humanities in her community, she has served on museum, theatre, music, and historic preservation boards. The study of the humanities, she maintains, creates a biosphere which increases the creativity and functionality of all other disciplines.

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Please get in touch for more information about The Entrepreneurial Arts & Humanities book, to discuss possible contributions, or for any other questions.

Alain-Philippe Durand, University of Arizona (

Christine Henseler, Union College (

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